HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™
Deliver HTC One’s Unprecedented New Smartphone Experience
“People
today immerse themselves in a constant stream of updates, news and information.
Although smartphones are one of the main ways we stay in touch with the people
and information we care about, conventional designs have failed to keep pace
with how people are actually using them,” said SK Wong ,
Country Manager of HTC Malaysia. “A new,
exciting approach to the smartphone is needed and with the new HTC One, we have re-imagined the mobile experience from
the ground up to reflect this new reality.”
HTC BlinkFeed: A personal
live stream right on the home screen. At the centre of the new HTC One
experience is HTC BlinkFeed. HTC BlinkFeed is a bold new experience that
transforms the home screen into a single live stream of personally relevant
information such as social updates, entertainment and lifestyle updates, news
and photos with immersive images so that people no longer need to go to separate
applications to find out what’s happening.
HTC BlinkFeed aggregates the freshest content from the most relevant and
interesting sources, giving it to people at a glance, all in one place, without
the need to jump between multiple applications and web sites.
To enable
this new dynamic approach to the smartphone, HTC
will provide both local and global content from more than 1,400 media sources
with more than 10,000 articles per day from some of the most innovative media
companies, such as the AOL family of media properties, ESPN, MTV, Vice Media,
CoolHunting, Reuters and many others. For more information on HTC
BlinkFeed’s content partners, visit the HTC Blog.
The breakthrough HTC
UltraPixel Camera redefines how people capture, relive and share their most
precious moments. HTC Zoe gives
people the ability to shoot high-res photos that come to life in three-second
snippets. These Zoes, photos and videos
are then displayed in a unique way that brings the gallery to life and
transforms the traditional photo gallery of still images into a motion gallery
of memories. It also automatically
creates integrated highlight films from each event comprised of Zoes, photos and
videos set to music with professionally designed cuts, transitions and effects.
These highlight videos can be remixed or set to different themes, and can be
easily shared on social networks, email and other services.
To enable
this innovative camera experience, HTC
developed a custom camera that includes a best-in-class f/2.0 aperture lens and
a breakthrough sensor with UltraPixels that gather 300 percent more light than
traditional smartphone camera sensors.
This new approach also delivers astounding low-light performance and a
variety of other improvements to photos and videos. In addition, the perfect
self-portrait or video is just a tap away with an ultra-wide angle front-facing
camera which supports 1080p video capture. Multi-axis optical image
stabilisation for both the front and rear cameras also helps ensure video
footage smoother whether stationary or on the move. HTC
UltraPixel camera adds many other features and effects such as enhanced
360' panorama, time sequencing and object removal.
The new HTC One offers the best audio
experience of any mobile phone available today. HTC BoomSound introduces for the first time on a phone, front-facing
stereo speakers with a dedicated amplifier and an amazing full HD display that
immerses people in music, videos, games and the YouTube™ clips they love.
Beats™ Audio integration is enabled across the entire experience for rich,
authentic sound whether you’re listening to your favorite music, watching a
YouTube video or playing a game.
HDR recording uses advanced dual microphones and audio processing to
capture clean, rich sound that is worthy of high-definition video footage. Phone calls sound great on HTC
One thanks to the addition of HTC Sense Voice™, which boosts the call volume
and quality in noisy environments so that conversations come through loud and
clear.
Metal Unibody
Design
Wrapped in a
zero-gap aluminium unibody and sporting a brilliant 4.7”, Full HD (1080p)
screen, the new HTC
One features the latest Android Jelly Bean operating system and LTE network
technology to offer blazingly-fast browsing in a package that combines premium
design with breakthrough build quality.
Available in stunning silver and beautiful black, the sleek and crafted
aluminium unibody sits comfortably in the hand and showcases HTC ’s
unique antenna technology, which helps people achieve a crystal clear signal.
The display also resists scratches and reduces glare, whilst offering
incredible 468ppi resolution and rich, natural colours.
Availability
The new HTC One with attractive rate plans are offered by Celcom, DiGi,
U Mobile, Maxis and all SenQ chain stores from early May. HTC authorised retailers’ availability for
the new HTC One will be by mid-May onwards.
Pricing
The new HTC
One is priced at RM2,299 for 32GB storage and RM2,499 for 64GB storage in both
colours, Stealth Black and Glacial Silver.
For more information, visit HTC ’s
webpage www.htc.com or HTC Malaysia’s
Facebook page https://www.facebook.com/HTCMalaysia?fref=ts.
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