The Coffee Bean & Tea Leaf® Introduces Ready-To-Drink Beverages
An upbeat kickstart for instant gratification at anytime
and anywhere
Coffee and tea
lovers, do you always yearn for a cup of coffee or tea to kickstart your day?
If you are, hassle no more as the internationally renowned
“Californian born and brewed” specialty coffee and tea retailer is introducing Ready-To-Drink
beverages to get you ready to live your life in the fast lane.
Known for its top
quality products and services,
as well as excellent craftmanship of beverages, The Coffee Bean & Tea Leaf® continues to surprise
consumers by offering premium coffee and tea products on-the-go. Its latest Ready-To-Drink
line-up features – the 100% Arabica Columbian Ready Coffee, Ready-To-Drink
Iced Tea which comes in three bursting flavours, the refreshing Sparkling Iced Tea that is made from
premium Black Teas as well as the 100% garden grown and hand plucked ‘Fresh Leaf’ Tea Bag Line.
“Today we live in a fast-paced world – we are always trying our best
to optimize the use of our time in between the intervals of waking up in the morning and going to work, meetings and deadlines, lunch and
appointments, dinner and sleep time. At The Coffee Bean & Tea Leaf®, we
understand the pulse and dynamic lifestyle of a modern individual and with the
introduction of our Ready-To-Drink beverages, we hope coffee and tea lovers will
be able to savour the finest drinks conveniently at anytime and anywhere.
Ranging from four different types of Ready-To-Drink products, these beverages
will redefine the drinking culture of coffee and tea,” said Mel Elias, Chief Executive Officer of The Coffee Bean & Tea Leaf®.
Present internationally in over 25 countries and 835 stores, The
Coffee Bean & Tea Leaf® has pledged to maintain the quality of its products
with stringent quality management, which includes choosing from only the world’s
top 1% Arabica beans, hand plucked leaves from exclusive tea estates, and the
careful roasting and blending of their own coffees and teas. Discover how the
line of Ready-To-Drink products can give you the convenient and natural
experience of keeping you afloat in the fast lane every day.
‘FRESH LEAF’ TEA BAG LINE
RETAIL RECOMMENDED
PRICE:
English Breakfast /
RM15.20
Earl Grey /
RM16.20
Chamomile / RM16.50
Mint Tea / RM15.80
The Fresh Leaf series of teas are made from 100% garden grown and hand
plucked leaves that gives a smooth overflowing tone. Each sachet is
individually packed in eco-friendly special food grade nylon with no chemical
glue. The Lion logo is an endorsement by the Sri Lankan Tea Board for premium
grade teas. Each sachet weighs 2gms with 18 sachets in a box and comes in four
different flavours.
The English Breakfast originated from the finest high grown tea garden
of Ceylon and is sure to invigorate your taste buds with a rich, subtly sweet
and fruity taste. Retail price is at RM15.20 per box. The Earl Grey is the
perennial favourite of a blend of strong but soothing Ceylon tea with bold
bergamot flavour. Retail price is at RM16.20 per box.The Chamomile is a blend
of delicate herbal fusion with the floral soothing properties of Chamomile.
Savour its sweet and fresh aroma with its ever-so-subtle creamy finish. Retail
price is at RM16.50 per box. The Mint is an exceptional herbal blend that comes
from the finest gardens around the world. It offers a natural and subtle
sweetness with a trace of mint. Retail price is at RM15.80 per box.
Roaring to deliver the instant gratification to your taste
buds, The Coffee Bean &
Tea Leaf® Ready-To-Drink beverages will be coffee and tea lovers’ essential
chord for the beautiful melody that makes your day. Armed with the mission to
bring coffee and tea lovers a genuine consumption experience in enjoying the most
premium, natural and delicious coffee and tea, The Coffee Bean & Tea Leaf® has invested much on research and development
to discover innovative and healthy beverage options. They have also appointed DKSH, the leading
Market Expansion Services provider with a focus on Asia, as their market expansion partner for the first venture
into Malaysia’s mass retail market, to provide sales, distribution, trade marketing,
merchandising and logistics services. With this collaboration, The Coffee Bean & Tea Leaf® will be able to leverage on DKSH’s extensive capillary
distribution network to expand to all relevant sales channels to reach
consumers at hypermarkets, supermarkets, general trade outlets, and convenience
stores in East and West Malaysia.
READY COFFEE
RETAIL RECOMMENDED PRICE:
3-in-1 / RM16.50
4-in-1 / RM19.00
For Coffee lovers, The Coffee Bean & Tea Leaf® ‘Ready Coffee’ line
presents a 3-in-1 and a 4-in-1 that
comes with an added boost of Korean ginseng. Both are made with 100% Arabica
Columbian coffee beans. With this selection, The Coffee Bean & Tea Leaf®
brings premium to the 3-in-1 coffee market to coffee connoisseurs who treasure
quality with convenience. The 3-in-1 coffee boxes contain 12 sachets of 25 gram
each of premium coffee in a box, priced at RM16.50. The 4-in-1 boxes contain 12
sachets of 30 gram each of premium coffee at RM19.00.
READY-TO-DRINK ICED TEA
RETAIL RECOMMENDED
PRICE: RM3.50
The Ready-To-Drink bottled teas come in 3 flavours, Iced Lemon Tea,
Iced Peach Tea and Iced Jasmine Oolong Tea. Bringing to you the pristine flavour
in the most natural of ways, these 350ml all natural fresh teas are extracted
from fresh tea leaves and hot-filled with neither preservatives nor artificial
colouring. For the new bottled beverages, the teas are gently brewed with water
and combined with pure cane sugar to create a delicious, slightly sweet iced
tea that can be enjoyed anywhere. Exhibiting natural antioxidant properties, all
flavours are priced at RM3.50 each bottle. The Iced Lemon Tea is a fresh leaf black
tea combined with a sweet, yet citrusy bite to create a smooth earthly texture.
The Jasmine Oolong is made with premium imported Taiwan Oolong Tea, delicately
scented with Jasmine, creating a balanced and refreshing tea. The Peach Iced Tea
is a fresh leaf black tea combined with ripe peach notes to create a refreshing
and flavourful brew.
READY-TO-DRINK SPARKLING
ICED TEA
RETAIL RECOMMENDED
PRICE: RM3.80
Another range of the Ready-To-Drink Tea line is the Sparkling Iced
Teas that are filled with The Coffee Bean & Tea Leaf® premium Black Teas
and comes in three fruity flavours of Sparkling Apple, Sparkling Lemon and
Sparkling Berries. These 330ml bottles of sparkling goodness are bound to
refresh and revitalize you for just RM3.80 per bottle.